Comet & Blitzen

Comet & Blitzen – a festive pop-up in an old art deco bank in Stockbridge, Edinburgh.

The team at Comet & Blitzen wanted to provide an alternative to both tourists and locals to rival the offerings of the city centre. The pop-up restaurant championed local suppliers and acted as a platform for some of the city’s most exciting artisan food and drinks producers.

“Nothing much more likely to get you in the Christmas spirit than a festive pop-up, especially one of this calibre”

 

The client asked us to manage their social strategy throughout the duration of the project. This included the creation of digital assets and the formulation of an outreach strategy to garner press attention.

We built their Facebook and Instagram communities from the ground up focusing on campaigns that not only prioritised engagement but also helped drive footfall.

  • Grew Facebook community to over 1600 within four weeks

  • 70,690 reach and 20,000 engagements from Facebook ads

  • Engagement rate of 3% (industry average of 1.2%)

  • 50% of Comet & Blitzens sales can be attributed to Facebook advertising activity

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