G1 Group

Partnering with William Grant and London Essence Co, we managed 31 G1 Group social media accounts throughout the Summer Spritz campaign.

Each bar and restaurant’s Facebook & Instagram account received weekly posts to help promote the campaign.

 

SOCIAL MEDIA, EVENTS

Local social media influencers were invited to an informal launch evening which consisted of a brief explanation of the campaign and complimentary cocktails.

Each influencer was encouraged to share their experience during and after the event to receive a summer spritz hamper.

SUMMER SPRITZ OUTCOME

The campaign ran from 2nd May 2018 to 1st September 2018

800% Return on Investment
300% Increase in Sales
Over 15,000 Summer Spritz Cocktails Sold

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