London Essence & William Grant

In partnership with William Grant, London Essence Co launched a rate of sale specific summer drinks promotion within 31 Scottish restaurants and bars.

 

BRANDING, BRAND EXPERIENCE

Bright summer themed menus were created to stand out on bar tops and tables. Each illustration captured the ingredients and flavours of the cocktail, helping to entice potential consumers.

The Summer Spritz branding was also linked with a larger campaign to raise awareness of London Essence Co and drive sales for William Grant in 31 G1 outlets. See more details here

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