Pepsi Max

Pepsi MAX are tasked with the challenge of meeting consumers ever changing needs.

Looking to capitalise on the shift in consumer behaviour towards healthier lifestyles and no sugar soft drinks, Pepsi MAX tasked us with engaging customers in the On Trade.


Our mission was to create a fun and shareable activation that would promote Pepsi MAX within bars and restaurants. A key objective was to create an experience that could be left unattended and set up by any personnel.

We developed and designed a portable GIF activation which provided a unique experience in a busy bar environment. Customers GIFS were instantly uploaded to the MAXbooth website where they could be shared privately.


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