Scottish Power

Every year with the support of their employees and the public, Scottish Power raise funds for Cancer Research UK.

Sponsorship of Cancer Research’s Race for Life is one of its greatest contributions.

BRAND EXPERIENCE, UX

Keen to build on previous events, Scottish Power asked us to create a brand activation that would deliver a fun and engaging experience for all participants.

The main objective was to capture 55,000 ‘high fives’ which would be shared through various online channels.

Working in collaboration with Lewis and D8, we provided a photo and video installation at each event in which people could share their ‘High Fives’ to a dedicated  website and Facebook page.  These uploads helped Scottish Power generate over  £30,000 worth of donations.

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