The Academy

The Academy at Castle Brae Community High School is a bold approach to education where students are coached like professional athletes, in return for meeting demanding academic criteria.

The Academy provides students from challenging backgrounds a platform to achieve their potential by gaining success in a sporting environment.

BRANDING, PRINT

We created full brand guidelines and print design. The Academy wanted to create a sense of aspiration and professionalism within their brand. We designed a unique emblem based upon Craigmillar Castle which dominates the local landscape.

Using a strong combination of bold sans-serif and serif fonts as well as the school’s existing colour palette of red and black, we created a brand that inspires young people.

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